Cristiano Ronaldo, has just been confirmed as the 1st person with 250 million Instagram followers.
American singer, Ariana Grande is second with 214 million followers while former wrestler turned Hollywood actor, Dwayne ‘The Rock’ Johnson has 209 million followers.
RT reports that Ronaldo has more Instagram followers than all the English Premier League clubs which have 159 million followers combined.
Ronaldo makes $975,000 per advertised post on Instagram, according to a study published on Buzz Bingo. He reportedly earned $47.8 million from his social media posts.
The Juventus forward officially, in June, became the highest-paid footballer on the planet in 2020, according to Forbes, and was the highest-earning athlete in lockdown after making nearly £1.9 million through Instagram alone.
As at June 2020, Ronaldo has a total of 429.3 million followers across all social media platforms, but with a $65 million annual salary and bonus at current club Juventus, Ronaldo made $650 million through football alone with the rest coming from an array of endorsement deals off the pitch.
His endorsements include lucrative deals with Nike, Armani, Tag Huer, Egyptian Steel, EA Sports, PokerStars and Castrol, amongst others.
With Nike, Forbes reported Ronaldo has a lifetime deal which is worth more than $1 billion. He is one of three players to have a lifetime deal with the sportswear brand. The other two are LeBron James and Michael Jordan.